Unbound Growth Blog

Jess Stark

Recent Posts

How to attract readers and search engines with SEO Copywriting

Posted by Jess Stark  6/27/11 10:30 PM

Today's Post is a guest post written by Marnie Grumbach.  Marnie is a communications strategist and freelance writer who lives and works in Greater Portland, Maine. She has been writing compelling content for the web, public relations and many other marketing channels within both agency and corporate environments for 10+ years. She focuses on SEO copywriting, web content strategy and legal marketing. Marnie holds an MBA from Husson University and a BA in Communications from Elizabethtown College.  You can learn more about Marnie at her LinkedIn Profile.  

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Topics: internet marketing, copywriting, guest blog post, seo copywriting, search engine optimization (seo)

Keyword Analysis: Why is this in my Internet Marketing Strategy?

Posted by Jess Stark  4/13/11 11:37 AM

Why Do You Perform a Keyword Analysis?

  • To get visitors to your website through free organic rankings.  (Getting found in search engines based on keyword relevancy not pay-per-click).
  • To get qualified traffic to your site. (The customers who need and want your product or service).
  • To "Get You Found" in search engines (Google, Bing, etc.) for keyword phrases.
  • To enable you to convert visitors into leads and leads into customers.

How Do You perform a Keyword

  1. Identify Obvious Keywords - the ones you can think of easily, often this will include your products or services.

  2. Look at your websites access log for keywords that are bringing people to you.

  3. Look at your competitors keywords.

  4. Look for other additions: common spelling mistakes, synonyms, split or merged words, singular or plural, hyphenated words, geospecific words, your company name.

  5. Use a keyword tool like GoogleAdwords Keyword Tool or HubSpot Keyword Grader to find more relevant keywords and keyword phrases.

How Can I Tell if my Keyword Strategy is Working?

The goal is to bring more traffic to your site and then have more of those visitors continue through the conversion process to become leads and then customers.  The goal is not to just rank highly for as many keywords and keyword phrases as possible.  So how do you know if this is happening?

  • Are you being found more easily in organic search?
  • Do you have an increased number of organic visits each month?
  • Have your organic leads increased month after month since you performed a keyword analysis?

Would you like some help with your Internet marketing strategy?

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Topics: marketing strategy, marketing, key word analysis

Internet Marketing Promotion: Get Found!

Posted by Jess Stark  4/6/11 12:11 PM


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Topics: internet marketing promotion, internet marketing optimization

Internet Marketing Promotion: Do You Exist?

Posted by Jess Stark  3/13/11 8:31 PM

My daughter recently participated in the Reach for the Peak program through her school.  It was a really great program co-sponsored by The Upper Valley Healthy Eating Active Living Partnership (UV HEAL), your school, and the Children’s Hospital at Dartmouth-Hitchcock.  It's message was great, teaching kids to make healthy choices when eating their snack and lunch.

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Topics: internet marketing promotion, target customers

How Small Businesses Can Find Time for Internet Marketing

Posted by Jess Stark  3/1/11 4:01 PM

Many small business owners are overwhelmed at the very prospect of adding something else to their workload, even though they're equally petrified of being left out.


Relax! Internet Marketing is just another tool that helps you communicate with your customers. The difference is that your customer has the option of communicating back, which makes it even more valuable.
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Topics: internet marketing plans, internet marketing coaching

How to Standout in Your Social Media Marketing

Posted by Jess Stark  2/20/11 8:00 PM

In Act I, scene iii of Hamlet, the character of Polonius prepares his son Laertes for travel abroad with a speech (ll.55-81),

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Topics: social media, social media marketing

Blog Writing for Business: Build a Better Blog

Posted by Jess Stark  2/15/11 1:01 PM

Your marketing plan includes blogging, but you sit down and stare at your computer screen and you are transported back to Freshman English Class, a blank white page stares back at you, and your mind goes blank.  Sound familiar?

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Topics: copywriting, content marketing

Create an Internet Marketing Plan like the Grateful Dead

Posted by Jess Stark  1/26/11 12:30 PM

A new year is here.  It is a time for setting goals and making
improvements.  What better time to take a look at your marketing plan and find ways to make it better?

How do you keep your marketing plan fresh and innovative? Simple.  Listen to your customers, and provide them a forum to interact with you.  Social media is a great way to do that.  Utilize tools like Facebook, LinkedIn and Twitter to give your customers ownership.

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Topics: internet marketing plans

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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