Do you treat your business bookkeeping tasks like you do your doctor? You only go when you are sick and absolutely have to? Or start catching up on bookkeeping so that you can file your taxes (that you probably have an extension on)?
Do you also hate the idea of spending time on doing activities that you don’t think will result in you getting more customers? Why bother doing the books when you don’t know if you’ll make payroll? Will reconciling your accounts suddenly bring you new customers to pay the bills? Then why bother?