Unbound Growth Blog

A sales leader once told me:"We've hired three salespeople in the last two years and none of them worked out."My first question wasn't about the candidates.It was about the hiring process.

For 10 years, I’ve spoken at INBOUND.This year, it’s different.Because INBOUND is now UNBOUND.And that change isn’t just branding. It reflects something bigger happening in how companies grow, how buyers make decisions, and how teams operate.But...

Most sales hiring mistakes don’t start with the candidate. They start with the interview.  Because most companies hire salespeople the same way they hire everyone else—structured conversations, predictable questions, and a focus on experience.

Everyone’s afraid of making the wrong decision.So they wait.They delay hiring.They hold off on investing.They avoid the conversations they already know they need to have.

Most leaders think culture is built internally.  They focus on hiring, onboarding, compensation plans, and training.

I remember the moment our hiring process took over my life.My desk was covered in resumes. Interviews filled my calendar. Assessments waited to be scored. What should have been a simple step in growing the business felt exhausting.

Sales hiring mistakes rarely announce themselves.They don’t show up as a single failed deal or a missed quarter. They surface slowly—in stalled pipelines, unreliable forecasts, team friction, and leaders spending more time managing issues than...

Every few years, sales gets declared dead.  The internet was supposed to eliminate salespeople.

You’ve done everything right.You’ve defined the role for success, used data and metrics to make objective hiring decisions, and even built an onboarding program focused on your buyer—micro-chunked so new reps can easily learn and apply it.

Harnessing Cognitive Dissonance for Sales SuccessIn the sales world, small business owners, sales professionals, and sales leaders often encounter a fascinating psychological phenomenon known as cognitive dissonance. This concept revolves around the...