Harnessing Cognitive Dissonance for Sales SuccessIn the sales world, small business owners, sales professionals, and sales leaders often encounter a fascinating psychological phenomenon known as cognitive dissonance. This concept revolves around the...
When you are a small business owner or entrepreneur, it often feels like you need to be a jack of all trades for your company. Growing it from the ground up, keeping an eye on production and service, and at the same time figuring out sales.
I was honored to be asked to be a guest at the Monday Night Reading with AJ Harper last week. I read selected pieces of my Buyer First book. This piece was a raw expression of my “Struggle to Success”Almost two decades ago, when I ventured into the...
In my book, "Buyer First," I emphasize the significance of meditation and mindfulness practice - a whopping eleven times to be precise. Meditation enhances mental health and rewires our brains to form genuine connections with buyers.So, let's...
Sometimes, accountability can have negative connotations and is linked to micromanagement. No one wants to be labeled a micromanager --even if they display the behavior. Yet, accountability is a two-way street.
In a recent interview with author Lee Salz, we uncovered a captivating story and discussed the challenges faced by sales management and the impact on buyer-seller relationships.
How does your outlook on the future, your environment, the people around you, and your current circumstances impact your sales success?
In a recent episode of the Buyer First Interviews, I sat with Lee Salz, the founder and CEO of Sales Architects, to discuss the importance of good buying experiences and how sellers and managers can create an ideal buying experience.
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